Image plus clothing3/5/2023 The yoga outfitter announced in September that it had expanded its apparel to a US size 20 (UK size 24). Similar trends can be found in the US, where the market value of the plus-size apparel industry has an estimated worth of $24bn (£18.3bn).įollowing in the footsteps of companies such as H&M, Nike, Anthropologie, Asos and Reformation, Lululemon Athletica is one of the latest retailers to offer ‘inclusive sizing’. Even amid the pandemic, as fashion consumption drops, the plus-size clothing industry’s profits are projected to grow. In contrast, the UK’s clothing sector overall experienced a negative average industry growth of -0.8% during the same period. In the UK, plus-size women's clothing stores had an average industry growth of 1.9% from 2015 to 2020, and a market size of £734m ($963m), according to IBISWorld. In fact, the plus-size market has been growing twice as fast as the straight-size market, says Alice Rodrigues, senior consultant at Alvanon, an international apparel-business consulting firm. “Marketing campaigns, such as Dove’s Real Beauty, encouraged body positivity, leading to growth in the downstream market as plus-size men and women spend more time on their image.”Īs a result, both independent fashion brands and multinational corporations in North America and the UK have extended their size ranges. “Celebrities and fashion groups have outwardly endorsed plus-size models,” says Tom Burgess, industry analyst for the US-based global market research firm IBISWorld. Most women in the US and UK also belong to this group, and have found shopping exhausting in an industry that has habitually excluded them to promote a thin and often unattainable ideal, even as consumers have increasingly worn larger sizes on average throughout the last few decades.īut during the past five years, the body positivity and fat acceptance movements have grown popular enough to influence mainstream culture. Consumers like her, categorised as ‘plus size’, have mostly had to shop at speciality retailers for clothes, even though the average Canadian woman wears about a size 14 (a UK size 18). “Being able to walk into a store and find your size makes customers feel they are seen,” she says.įor years, this experience occurred infrequently for Fairclough, the cofounder of Body Confidence Canada, as few mass retailers sold styles in a wide range of sizes. Modcloth is definitely for a specific style, but if you like the idea of looking playful and feminine, then I would definitely check them out.Nothing makes Aisha Fairclough feel more like a valued shopper than when a retailer’s clothing fits her. ![]() Shop for: Pretty, feminine and retro-inspired clothing They both do a good job of turning out casual easy pieces for everyday. I love their maternity pieces, I love their plus size and I love their petites, mainly because all the styles look the same but are made in different sizes.Ĭleo and Reitmans get the same shout out because they both offer really similar styles. I started ordering from them back in the day when they used to use the pictures of the celebrities wearing the piece they copied in order to get you to buy (hence As Seen On Stars). If ASOS had a store in Toronto I would live there. This is a great spot for cute, trendy pieces and their Instagram lets you see each of their new pieces on three different models. I actually really like some of the Jessica Simpson pieces and (cough cough) Ivanka Trump. It is hit or miss in here, but they seem to be getting better. The pieces aren’t cheap, but they are really beautiful. If I could have created a specialty human-size store, it would probably look like Primaala. They are good for filler pieces, but they really offer the same quality as Forever 21 at a higher price. Or at least included some natural fabrics in their line. I wish Torrid would have tried a little harder to create clothes that were slightly better made. Shop for: Cheap and cheerful leggings or tops I send clients here for everything, from minimalist dresses to cardigans, this site has it all! This is my favourite above average section. If you don’t like the brand, cut your tags out I call it a store with great basics in beautiful fabrics, that actually carries petite, plus and petite plus sizes. ![]() Some people may think of Talbots as an old woman store. If you are tired of heading into Addition Elle (with their weird bright bags) and Old Navy, then check out these online stores instead.
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